Press Room

The Water Club Launches www.shopthewaterclub.com

New Online Retail Store Offers Lifestyle Experience of Atlantic City's First Cosmopolitan Hotel

Atlantic City, NJ (August 28, 2008) - Bringing home the stylish décor of The Water Club, A Signature Hotel by Borgata, is now just a click away with the official launch of ShopTheWaterClub.com.   The new website is a one-stop-shop, offering customers a chance to purchase their favorite items from the premier East Coast destination for their home - or gift the experience for others to enjoy.  Items from The Water Club Collection, including the hotel's custom-designed bed, its sumptuous bedding and plush towels, are among the products available for purchase.

"The Water Club experience is more than a hotel brand - it's a lifestyle brand," explains Drew Schlesinger, VP and General Manager of The Water Club.  "Similar to Borgata's debut, The Water Club's amenities have quickly become a big hit with our customers.  Our guests frequently contact us about the products that are exclusive to the hotel - everything from the bedding collection to the glassware to the L'Occitane Bath amenities in our guestrooms.  ShopTheWaterClub.com will offer guests the unique ability to purchase these items for the first time, at their convenience, and enjoy The Water Club experience at home year-round."

ShopTheWaterClub.com features the hotel's signature mocha, chocolate and turquoise-colored sateen bedding, custom-designed for The Water Club; the hotel's 100 percent Turkish cotton robes; crystal wine glasses hand-selected by acclaimed chef Geoffrey Zakarian, culinary-lifestyle consultant for The Water Club; the hotel's L'Occitane Bath Collection; The Water Club pillows, which are filled with CentroClean™ white goose down, enveloped inside soft, 100 percent down-proof cotton; and much more. All items are shipped within 24-hours of purchase.

Since opening in June 2008, The Water Club has quickly captivated customers with its star-studded debut as the City's first non-gaming, cosmopolitan hotel, offering the style and caché of boutique hotels in New York, Los Angeles and Miami, while uniquely boasting the Las Vegas-style amenities of the flagship Borgata Hotel Casino & Spa, including world-class dining, high-caliber entertainment, alluring nightlife and gaming.  Continuing to innovate with the launch of ShopTheWaterClub.com, the online store joins sister site ShopBorgata.com, which was the first-of-its-kind online retail store in Atlantic City.  The new site will be powered by Hotels at Home Worldwide, the premier full-service provider of hotel-retail programs, and will satisfy the growing demand as more guests request to purchase signature Water Club and Borgata products.

"When you stay at The Water Club, you don't want to leave - so we created an online retail store modeled after this experience, where you can visit as often as you like and get the same stylish products," said Robin Ware, Founder, Hotels at Home Worldwide.

For more information or to purchase items from The Water Club, A Signature Hotel By Borgata, please visit www.shopthewaterclub.com. 

About The Water Club
The Water Club, A Signature Hotel by Borgata, introduces a unique brand of hospitality to Atlantic City, combining elements of Borgata, while delivering a personality of its own. The $400 million hotel features 800 guestrooms and suites; Immersion, a two-story spa located on the 32nd Floor; 18,000 square feet of meeting space; three Residences modeled after chic, urban lofts; five heated indoor and outdoor pools; and The Shoppes at The Water Club - six designer retail boutiques including La Perla, Just Cavalli, Hearts on Fire, Fixation and Cameo.  Located adjacent to Borgata Hotel Casino & Spa, The Water Club is just steps away from Borgata's world-class entertainment, shopping, dining, nightlife, and gaming options. For more information on The Water Club or to obtain a copy of this press release, please visit thewaterclubhotel.com.
About Borgata

Located at Renaissance Pointe in Atlantic City, Borgata Hotel Casino & Spa features 2,000 guest rooms and suites; 161,000 square feet of gaming; 182 gaming tables; 4,100 slot machines; an 85-table poker room; 11 retail boutiques; 6 acclaimed fine dining restaurants by renowned chefs; 6 casual dining options; a 54,000 square foot spa; 70,000 square feet of event space; 4 signature nightlife experiences; and parking for 7,100 cars. The resort also features Atlantic City’s first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites; food and beverage by renowned chef Geoffrey Zakarian; a 36,000 square foot spa; 18,000 square feet of meeting space; 6 designer retail boutiques; and 5 heated indoor and outdoor pools. For more information on Borgata or to obtain a copy of this press release, please visit theborgata.com or use AOL keyword: borgata. Additional news and information on Boyd Gaming can be found at boydgaming.com